404 notifier for Paid Traffic

Simple WordPress Plugin That Notifies You About 404 Errors from Paid Traffic.

How does it work?

1. It detects 404 error on your site while enabled.

2. If the 404 url has one of the following strings:

   • utm_source

   • utm_medium

   • utm_campaign

3. Then it sends the warning email to the site admin.

Why does it look for those parameters?

They are usually added to the campaign links and indicate a paid traffic. Since the conversion rate is extremely low at 404 errors compared to actual landing pages, fixing these issues should be a priority for you ;)